1Prepare the pan by greasing it with unsalted butter. Do not use butter paper.
2Add the dry ingredients (maida, baking powder, baking soda) to the pan, ensuring even coverage.
3In a separate bowl, cream together the butter and condensed milk using a hand mixer for 1 minute.
4Sift the dry ingredients into the creamed mixture, then add the vanilla essence.
5Gently fold in the milk using a spatula. Use the 'cut and fold' method.
6Pour the batter into the prepared pan, and bake in a preheated oven at 170-180°C for 20-25 minutes or until done. Use only lower heating for better results.